ITV Rebrand

When ITV rebranded its entire family of channels, I was part of the team that helped marry the clean looking new logo with CITV's kid-friendly attitude.

Trying to find an approach that was playful, fun, and flexible, we chose to use the logo like a kid might - squishing, squeezing, and doodling all over it!

We also animated idents from the artwork that viewers sent in - and this shameless stealing of kids' ideas helped win us a fancy, Mad-Men-esque, Cannes Gold Lion Design award...